Google Ads Agency in Cardiff

Google Ads Agency
for Cardiff Businesses.
Stop Wasting Budget.

Cardiff is a competitive market. BLACKdot manages Google Ads for Cardiff businesses with no ad spend markup, no long contracts, and plain English reporting every month. Management from £250/month.

Book a free callSee pricing

10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Conversion tracking as standard

Google Ads Management Cardiff

Cardiff businesses waste thousands on Google Ads every year.
Yours does not have to.

When someone in Cardiff searches “plumber near me”, when a Cardiff Bay business looks for an IT contractor, or when a Canton homeowner types “kitchen fitter Cardiff”, the ads at the top of the page get the calls. Google Ads is the fastest route from zero to enquiries while your SEO builds in the background.

The problem is that most accounts are set up badly and never properly looked after. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that does not convert. No idea which clicks are turning into actual customers and which ones are burning cash. I have audited Cardiff businesses spending over £1,000 a month and getting almost nothing back. The issue is never the platform. It is the setup.

I manage Google Ads personally for a small number of Cardiff businesses. Every decision is based on data. Every campaign has conversion tracking in place before a single pound is spent. Every month you get a plain English report: what was spent, what it produced, and what I am doing next.

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The reality

Every click
costs money.

Without conversion tracking, tight keywords, and proper negative lists, you are paying for Cardiff traffic that will never enquire.

65%

of high intent searches result in an ad click

average return on Google Ads spend across industries

Day 1

your ads can appear in front of Cardiff buyers from the moment they go live

No markup on ad spend. No long contracts. Just tight, honest Ads management.

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What I Actually Do

Three ad types worth knowing about

Google Ads is not one thing. Here is what each format does and which one is right for your Cardiff business.

Search Ads

These are the ads that appear when someone actively searches for what you offer. A Canton builder. A Cardiff Bay solicitor. A Cathays accountant. Search ads put your business in front of people with their wallets out. You only pay when they click. Done with tight keyword targeting and proper ad copy, they are the fastest way to get qualified enquiries from Cardiff customers through the door.

Right for

Any service business in Cardiff that wants to appear in front of people who are actively looking for what they do.

Shopping Ads

If you sell products, Shopping ads show your image, price, and business name directly in the search results before anyone even clicks. I manage your product feed, structure campaigns properly, and use performance data to push budget towards what actually sells. No automation black boxes. Every adjustment is deliberate.

Right for

Cardiff retailers and e-commerce businesses who want product visibility at the moment someone is ready to buy.

Remarketing

Most people who visit your Cardiff business website will not enquire on the first visit. Remarketing shows ads to people who have already been on your site, keeping your business front of mind while they look around. It is one of the most cost effective uses of ad budget because you are not starting from cold.

Right for

Cardiff businesses with a longer decision cycle, higher value services, or anyone who wants to stay visible to warm prospects.

Already running Cardiff Ads with disappointing results?

A free audit call can tell you exactly where the budget is going and what to fix.

Book a free call

Why Most Ads Fail

Wasted ad spend is not bad luck. It is bad setup.

Google Ads is the fastest way to get Cardiff enquiries flowing. When someone in Cathays searches for a plumber, when a Cardiff Bay business looks for a local IT contractor, or when a Canton homeowner types kitchen fitter Cardiff, the ads at the top get the calls. The results below get nothing.

I have audited Cardiff businesses spending over £1,000 a month and getting almost nothing back. Every time, the issue is not the platform. It is the setup. Fix the foundations and the results follow.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Built on data, not assumptions.

Every bid adjustment, every keyword decision, every ad cut: backed by real performance data from your Cardiff account.

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What You Get

No guesswork. No mystery.

Every Google Ads management retainer with BLACKdot includes the following as standard, across all plans.

Conversion tracking from day one

Before a campaign goes live, I set up tracking for calls, form submissions, and key page actions. You will know which clicks are turning into real Cardiff enquiries, not just which ads got a click.

Keyword research and match type strategy

I find the search terms your Cardiff customers actually use and structure campaigns with the right match types. Budget goes to buyers, not browsers.

Negative keyword management

An actively maintained list of searches your ads should never appear for. Without it, you are paying for traffic that will never convert. Applied across every campaign, from day one.

Data driven bid adjustments

Bids are reviewed and adjusted based on performance data, not set once and left alone. How often depends on your plan: weekly on Starter, three times a week on Growth, daily on Authority.

Ad copy testing

Multiple ad variations tested against each other. The ones that perform get more budget. The ones that do not get cut or rewritten. Running continuously, not set once and forgotten.

Monthly plain English reports

Every month you get a clear report: what was spent, what it produced, and what I am doing next. No dashboards full of numbers that do not connect to your business.

Why BLACKdot

Why Cardiff businesses choose us for Google Ads

Based in Cardiff

I am not an overseas agency or a faceless operation. I work with businesses across Cardiff and I understand the local market your campaigns need to compete in.

No markup on your ad spend

Your budget goes directly to Google. My management fee is my management fee, nothing else. Most agencies mark up your ad spend without telling you. I do not, and I never will.

No long term contracts

An initial three month commitment so the campaigns have time to gather data. After that, 30 days notice. No 12 month lock-ins, no exit penalties, no awkward conversations.

Conversion tracking as standard

Every account I manage has conversion tracking set up before anything goes live. Calls, form fills, key page actions. If I cannot measure whether a click became a customer, I will not run the campaign.

Plain English reporting

You will never receive a report full of metrics that do not connect to your business. Every month: what was spent, what it produced, what is changing. No jargon, no vanity numbers.

10+ years experience

Over a decade running paid search campaigns across service businesses, retailers, and SMEs in Cardiff and beyond. I know what wastes ad budget and I know what drives enquiries.

Ready to get more from your Cardiff Google Ads budget?

Book a free call

How It Works

From brief to live campaigns

Research and setup

If you are already running ads, I audit the account first, finding exactly where budget is being wasted. If you are starting from scratch, I research your Cardiff market, your local competitors, and the exact search terms your customers use. Conversion tracking is installed and tested before anything goes live.

Build and structure

I build your campaigns with the right keywords, the right match types, and a negative keyword list built from the research. Not a single pound is spent until the foundations are right.

Launch and watch

Campaigns go live and I watch closely in the first two weeks. Early data tells me what is converting and what is not. Bids are adjusted from the start, not after a month of wasted spend.

Report and improve

Every month you get a plain English report: what was spent, what it produced, and what is changing next. I track cost per lead, not just clicks, because clicks alone do not pay your bills.

Conversion focused management, not vanity clicks.

Every plan includes conversion tracking, monthly cost per lead reporting, and regular bid optimisation.

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Management Fees

Management fees, published upfront.

These are my management fees: what you pay me to plan, build, and optimise your campaigns. Your ad spend is completely separate. You fund your Google Ads account directly and every penny goes to Google, not through me. No markup on ad spend, ever. The Growth plan is where most Cardiff businesses get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For Cardiff businesses running a single campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management across all campaigns
Conversion tracking setup
Bid adjustments based on keyword performance: weekly
Monthly plain English report
Landing page recommendations
No long term contract after initial 3 months

Book a free call

Google Ads without the agency spin.

Every decision is based on data. What is working gets more budget. What is not gets cut or changed. No guesswork.
You will see exactly where every pound of your ad spend went and what it produced. No mystery dashboards.
No markup on your ad spend. You pay Google directly. My management fee is fixed and published right here on this page.
Monthly reports in plain English: what was tested, what worked, what is being changed and why. Not a PDF of graphs.
No long contracts. Three months to prove it is working. After that, 30 days notice. You will never be handed to a junior account manager.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start your Google Ads in Cardiff

£350 one-off setup. Then from £250/month.
Cancel with 30 days notice.

Start your Google Ads in Cardiff

Common Questions

Things Cardiff businesses usually ask

The setup fee is a one-off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, writing the initial ad copy, installing and testing conversion tracking, and setting up monitoring. This is the work that determines whether your ads make money from day one or waste it. After the setup, it is the monthly management fee only.

For Search campaigns targeting Cardiff, I would suggest a minimum of £300 to £500 per month in ad spend. Below that, there is not enough data to optimise properly. Cardiff is a competitive city and search terms like solicitor Cardiff or plumber Canton carry a higher cost per click than less competitive areas. I will give you a clear recommendation once I know your market and your goals.

No. If you have never run ads, I will set up the account from scratch in your name, linked to your billing. If you have run ads before and they were not working, I will audit the account, explain exactly what went wrong, and rebuild from there. Either way, the account is yours. If you stop working with me, you keep the account and all its history.

Most agencies run dozens of accounts and hand yours to a junior account manager who follows a template. I manage a small number of accounts personally. You have direct access to me, not someone relaying messages. And I do not mark up your ad spend, which most agencies do without making it obvious. If you are a Cardiff business, you are also working with someone who understands your local market and the competition you are up against.

No. Anyone who guarantees a specific return on Google Ads is either lying or selling you something. Google controls the auction and too many variables are outside my control. What I can guarantee is that your account will be set up correctly, your budget will not leak to irrelevant clicks, and you will always know exactly what is happening and why. That is the foundation. The results follow.

Complete the picture

Cardiff businesses we work with often combine services.

Web Design

Web Design Agency South Wales

Sending paid traffic to a weak website wastes budget. We build South Wales sites that convert the Cardiff visitors your ads are paying for.

Web design for South Wales

SEO

SEO Agency Cardiff

Ads stop the moment you stop paying. SEO builds lasting visibility so Cardiff customers can find you without an ad budget behind every click.

SEO services in Cardiff

Ready to start getting Cardiff customers from Google Ads?

Free 30 minute call. I will look at your current account or help you figure out whether Google Ads is the right move for your Cardiff business right now. No pitch, no obligation.

Book a free call

Google Ads Agency
for Cardiff Businesses.
Stop Wasting Budget.

Cardiff businesses waste thousands on Google Ads every year.
Yours does not have to.