Google Ads Agency — South Wales

Google Ads Agency
in South Wales.
Ads That Pay Their Way.

Cardiff, Swansea, Newport — BLACKdot runs Google Ads for South Wales businesses that want enquiries, not just clicks. Management from £250/month. No ad spend markup. No long contracts.

Book a free callSee pricing

10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Conversion tracking as standard

Google Ads Management South Wales

Most Google Ads accounts waste money.
Yours doesn't have to.

When someone in Cardiff searches “solicitor near me”, when a Swansea homeowner types “loft conversion quote”, or when a Newport business owner looks for a local accountant — the ads at the top of the page get the calls. The results below get nothing. Google Ads is the fastest route from zero to enquiries, while your SEO builds in the background.

The problem is that most accounts are set up badly and never properly looked after. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that doesn't convert. No idea which clicks are turning into actual customers — and which ones are just burning cash. I've audited South Wales businesses spending £2,000 a month and getting almost nothing back. Every time, the issue isn't the platform. It's the setup.

I manage Google Ads personally for a small number of businesses across South Wales — from Cardiff to Bridgend, from Newport to Neath. Every decision is based on data. Every campaign has conversion tracking in place before a single pound is spent. Every month you get a plain-English report: what was spent, what it produced, and what I'm doing next.

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The reality

Every click
costs money.

Without conversion tracking, tight keywords, and proper negative lists, you're paying for traffic that will never enquire.

65%

of high-intent searches result in an ad click

4×

average return on Google Ads spend across industries

Day 1

your ads can appear in front of buyers from the moment they go live

No markup on ad spend. No long contracts. Just tight, honest Ads management.

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What I Actually Do

Three ad types worth knowing about

Google Ads isn't one thing. Here's what each format does — and which one is right for your South Wales business.

Search Ads

These are the ads that appear when someone actively searches for what you offer. A builder in Bridgend. A solicitor in Cardiff. A dentist in Penarth. Search ads put your business in front of people with their wallets out — you only pay when they click. Done with tight keyword targeting and proper ad copy, they're the fastest way to get qualified enquiries through the door.

Right for

Any service business in South Wales that wants to appear in front of people who are actively looking for what they do.

Shopping Ads

If you sell products, Shopping ads show your image, price, and business name directly in the search results — before anyone even clicks. I manage your product feed, structure campaigns properly, and use performance data to push budget towards what actually sells. No automation black boxes. Every adjustment is deliberate.

Right for

E-commerce businesses and South Wales retailers who want product visibility at the moment someone is ready to buy.

Remarketing

Most people who visit your site won't enquire on the first visit. Remarketing shows ads to people who've already been on your site, keeping your business front of mind while they shop around. It's one of the most cost-effective uses of ad budget because you're not starting from cold.

Right for

Businesses with a longer decision cycle, higher-value services, or anyone who wants to stay visible to warm prospects.

Already running ads with disappointing results?

A free audit call can tell you exactly where the budget is going — and what to fix.

Book a free call

Why Most Ads Fail

Wasted ad spend isn't bad luck. It's bad setup.

Google Ads is the fastest way to get enquiries flowing. When someone in Cardiff searches 'plumber near me' or a Swansea homeowner types 'loft conversion quote', the businesses at the top get the calls. The ones below get nothing.

The problem is that most accounts are set up badly and never looked after. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that doesn't convert. No conversion tracking — so no idea whether any of those clicks turned into actual customers.

I've audited accounts for South Wales businesses spending £500, £1,000, even £2,000 a month and getting almost nothing back. Every time, the issue isn't the platform. It's the setup. Fix the foundations, and the results follow.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Built on data, not assumptions.

Every bid adjustment, every keyword decision, every ad cut: backed by real performance data from your account.

See pricing

What You Get

No guesswork. No mystery.

Every Google Ads management retainer with BLACKdot includes the following as standard, across all plans.

Conversion tracking from day one

Before a campaign goes live, I set up tracking for calls, form submissions, and key page actions. You'll know which clicks are turning into real enquiries — not just which ads got a click.

Keyword research and match type strategy

I find the search terms your South Wales customers actually use and structure campaigns with the right match types. Budget goes to buyers, not browsers.

Negative keyword management

An actively maintained list of searches your ads should never appear for. Without it, you're paying for traffic that will never convert. Applied across every campaign, from day one.

Data-driven bid adjustments

Bids are reviewed and adjusted based on performance data — not set once and left alone. How often depends on your plan: weekly on Starter, three times a week on Growth, daily on Authority.

Ad copy testing

Multiple ad variations tested against each other. The ones that perform get more budget. The ones that don't get cut or rewritten. Running continuously, not set once and forgotten.

Monthly plain-English reports

Every month you get a clear report: what was spent, what it produced, and what I'm doing next. No dashboards full of numbers that don't connect to your business.

Why BLACKdot

Why South Wales businesses choose us for Google Ads

Based in South Wales

I'm not an overseas agency or a faceless operation. I work with businesses across South Wales — from Cardiff to Caerphilly, from Newport to Neath — and I understand the local market your campaigns need to compete in.

No markup on your ad spend

Your budget goes directly to Google. My management fee is my management fee — nothing else. Most agencies mark up your ad spend by 10–20% without telling you. I don't, and I never will.

No long-term contracts

An initial three-month commitment so the campaigns have time to gather data. After that, 30 days' notice. No 12-month lock-ins, no exit penalties, no awkward conversations.

Conversion tracking as standard

Every account I manage has conversion tracking set up before anything goes live. Calls, form fills, key page actions. If I can't measure whether a click became a customer, I won't run the campaign.

Plain-English reporting

You'll never receive a report full of metrics that don't connect to your business. Every month: what was spent, what it produced, what's changing. No jargon, no vanity numbers.

10+ years experience

Over a decade running paid search campaigns across service businesses, retailers, and SMEs throughout Wales and beyond. I know what wastes ad budget and I know what drives enquiries.

Ready to get more from your Google Ads budget?

Book a free call

How It Works

From brief to live campaigns

Research & setup

If you're already running ads, I audit the account first — finding exactly where budget is being wasted. If you're starting from scratch, I research your market, your South Wales competitors, and the exact search terms your customers use. Conversion tracking is installed and tested before anything goes live.

Build & structure

I build your campaigns with the right keywords, the right match types, and a negative keyword list built from the research. Not a single pound is spent until the foundations are right.

Launch & watch

Campaigns go live and I watch closely in the first two weeks. Early data tells me what's converting and what's not. Bids are adjusted from the start — not after a month of wasted spend.

Report & improve

Every month you get a plain-English report: what was spent, what it produced, and what's changing next. I track cost per lead, not just clicks — because clicks alone don't pay your bills.

Conversion-focused management, not vanity clicks.

Every plan includes conversion tracking, monthly cost-per-lead reporting, and regular bid optimisation.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees — what you pay me to plan, build, and optimise your campaigns. Your ad spend is completely separate: you fund your Google Ads account directly and every penny goes to Google, not through me. No markup on ad spend, ever. The Growth plan is where most South Wales businesses get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For South Wales businesses running a single campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management across all campaigns
Conversion tracking setup
Bid adjustments based on keyword performance: weekly
Monthly plain-English report
Landing page recommendations
No long-term contract after initial 3 months

Book a free call

Google Ads without the agency spin.

Every decision is based on data. What's working gets more budget. What isn't gets cut or changed. No guesswork, no gut feel.
You'll see exactly where every pound of your ad spend went — and what it produced. No mystery dashboards.
No markup on your ad spend. You pay Google directly. My management fee is fixed and published right here on this page.
Monthly reports in plain English: what was tested, what worked, what's being changed and why. Not a PDF of graphs.
No long contracts. Three months to prove it's working. After that, 30 days' notice. You'll never be handed to a junior account manager.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start your Google Ads

£350 one-off setup. Then from £250/month.
Cancel with 30 days' notice.

Start your Google Ads in South Wales

Common Questions

Things South Wales businesses usually ask

The setup fee is a one-off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, writing the initial ad copy, installing and testing conversion tracking, and setting up monitoring. This is the work that determines whether your ads make money from day one — or waste it. After the setup, it's the monthly management fee only.

For Search campaigns targeting South Wales, I'd suggest a minimum of £300–£500 per month in ad spend. Below that, there isn't enough data to optimise properly. How competitive your search terms are will affect how far that budget goes — terms like 'solicitor Cardiff' are more competitive than 'skip hire Bridgend'. I'll give you a clear recommendation once I know your market and your goals.

No. If you've never run ads, I'll set up the account from scratch in your name, linked to your billing. If you've run ads before and they weren't working, I'll audit the account, explain exactly what went wrong, and rebuild from there. Either way, the account is yours. If you stop working with me, you keep the account and all its history.

Most agencies run dozens of accounts and hand yours to a junior account manager who follows a template. I manage a small number of accounts personally. You have direct access to me — not someone relaying messages. And I don't mark up your ad spend, which most agencies do without making it obvious. If you're a South Wales business, you're also working with someone who understands your local market.

No. Anyone who guarantees a specific return on Google Ads is either lying or selling you something. Google controls the auction. Too many variables are outside my control. What I can guarantee is that your account will be set up correctly, your budget won't leak to irrelevant clicks, and you'll always know exactly what's happening and why. That's the foundation. The results follow.

Ready to make your Google Ads work harder?

Free 30-minute call. I'll look at your current account — or help you figure out whether Google Ads is the right move for your business right now. No pitch, no obligation.

Book a free call

Google Ads Agency
in South Wales.
Ads That Pay Their Way.

Most Google Ads accounts waste money.
Yours doesn't have to.