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BLACKdot.

Google Ads Agency Wales

Google Ads Agency
across Wales.
Ads That Pay Their Way.

From Cardiff to Caernarfon, from Swansea to Wrexham. BLACKdot runs Google Ads for Welsh businesses that want enquiries, not just clicks. Management from £250 per month. No ad spend markup. No long contracts.

Book a free callSee pricing
10+
Years experience
£0
Markup on ad spend
30 days
Notice to cancel
100%
Conversion tracking as standard

Google Ads Management Wales

Most Google Ads accounts waste money.
Yours does not have to.

When someone in Cardiff searches for a solicitor or a Wrexham homeowner types “loft conversion quote”, the ads at the top get the calls. Whether your business is in North Wales, Mid Wales, West Wales or the South, the principle is the same: if you are not at the top, you are invisible to buyers who are ready to spend.

The problem is that most accounts are built badly and left to run on autopilot. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that does not convert. No conversion tracking, so no idea whether any of those clicks turned into actual customers. I have audited Welsh businesses spending £1,000 a month and getting almost nothing back. Every single time, the issue is not the platform. It is the setup.

I manage Google Ads personally for a small number of businesses across Wales, from Cardiff to Caernarfon, from Swansea to Rhyl. Every decision is based on data. Every campaign has conversion tracking in place before a single pound is spent. Every month you get a plain English report: what was spent, what it produced, and what I am doing next.

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The reality

Every click
costs money.

Without conversion tracking, tight keywords, and proper negative lists, you are paying for traffic that will never enquire.

65%

of high intent searches result in an ad click

4×

average return on Google Ads spend across industries

Day 1

your ads can appear in front of buyers from the moment they go live

No markup on ad spend. No long contracts. Honest Ads management across Wales.

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What I Actually Do

Three ad types worth knowing about

Google Ads is not one thing. Here is what each format does and which one is right for your Welsh business.

01

Search Ads

These are the ads that appear when someone actively searches for what you offer. A builder in Bridgend. A solicitor in Cardiff. A dentist in Bangor. Search ads put your business in front of people with their wallets out. You only pay when they click. Done with tight keyword targeting and proper ad copy, they are the fastest way to get qualified enquiries through the door.

Right for

Any service business in Wales that wants to appear in front of people who are actively looking for what they do.

02

Shopping Ads

If you sell products, Shopping ads show your image, price, and business name directly in the search results before anyone even clicks. I manage your product feed, structure campaigns properly, and use performance data to push budget towards what actually sells. No automation black boxes. Every adjustment is deliberate.

Right for

E-commerce businesses and Welsh retailers who want product visibility at the moment someone is ready to buy.

03

Remarketing

Most people who visit your site will not enquire on the first visit. Remarketing shows ads to people who have already been on your site, keeping your business front of mind while they shop around. It is one of the most cost effective uses of ad budget because you are not starting from cold.

Right for

Businesses with a longer decision cycle, higher value services, or anyone who wants to stay visible to warm prospects.

Already running ads with disappointing results?

A free audit call can tell you exactly where the budget is going and what to fix.

Book a free call

Why Most Ads Fail

Wasted ad spend is not bad luck. It is bad setup.

Google Ads is the fastest way to get enquiries flowing. When someone in Cardiff searches 'plumber near me' or a Wrexham business owner types 'office cleaning quote', the businesses at the top get the calls. The ones below get nothing.

The problem is that most accounts are set up badly and never properly looked after. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that does not convert. No conversion tracking, so no idea whether any of those clicks turned into actual customers.

I have audited Welsh businesses spending £500, £1,000, even £2,000 a month and getting almost nothing back. Every time, the issue is not the platform. It is the setup. Fix the foundations, and the results follow.

Common mistakes I fix

  • Bidding on broad match keywords that attract the wrong traffic

  • No negative keyword list: paying for clicks that will never convert

  • Sending all ad traffic to the homepage instead of a relevant landing page

  • No conversion tracking: no idea if ads are generating real enquiries

  • Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Built on data, not assumptions.

Every bid adjustment, every keyword decision, every ad cut: backed by real performance data from your account.

See pricing

What You Get

No guesswork. No mystery.

Every Google Ads management retainer with BLACKdot includes the following as standard, across all plans.

Conversion tracking from day one

Before a campaign goes live, I set up tracking for calls, form submissions, and key page actions. You will know which clicks are turning into real enquiries, not just which ads got a click.

Keyword research and match type strategy

I find the search terms your Welsh customers actually use and structure campaigns with the right match types. Budget goes to buyers, not browsers.

Negative keyword management

An actively maintained list of searches your ads should never appear for. Without it, you are paying for traffic that will never convert. Applied across every campaign, from day one.

Data driven bid adjustments

Bids are reviewed and adjusted based on performance data, not set once and left alone. How often depends on your plan: weekly on Starter, three times a week on Growth, daily on Authority.

Ad copy testing

Multiple ad variations tested against each other. The ones that perform get more budget. The ones that do not get cut or rewritten. Running continuously, not set once and forgotten.

Monthly plain English reports

Every month you get a clear report: what was spent, what it produced, and what I am doing next. No dashboards full of numbers that do not connect to your business.

Why BLACKdot

Why Welsh businesses choose us for Google Ads

  • Based in Wales

    I am not an overseas agency or a faceless operation. I work with businesses across Wales, from Cardiff to Caernarfon, from Swansea to Rhyl, and I understand the local market your campaigns need to compete in.

  • No markup on your ad spend

    Your budget goes directly to Google. My management fee is my management fee, nothing else. Most agencies mark up your ad spend by 10 to 20 percent without telling you. I do not, and I never will.

  • No long contracts

    An initial three month commitment so the campaigns have time to gather data. After that, 30 days notice. No 12 month lock ins, no exit penalties, no awkward conversations.

  • Conversion tracking as standard

    Every account I manage has conversion tracking set up before anything goes live. Calls, form fills, key page actions. If I cannot measure whether a click became a customer, I will not run the campaign.

  • Plain English reporting

    You will never receive a report full of metrics that do not connect to your business. Every month: what was spent, what it produced, what is changing. No jargon, no vanity numbers.

  • 10+ years experience

    Over a decade running paid search campaigns across service businesses, retailers, and SMEs throughout Wales and beyond. I know what wastes ad budget and I know what drives enquiries.

Ready to get more from your Google Ads budget?

Book a free call

How It Works

From brief to live campaigns

01

Research and setup

If you are already running ads, I audit the account first, finding exactly where budget is being wasted. If you are starting from scratch, I research your market, your Welsh competitors, and the exact search terms your customers use. Conversion tracking is installed and tested before anything goes live.

02

Build and structure

I build your campaigns with the right keywords, the right match types, and a negative keyword list built from the research. Not a single pound is spent until the foundations are right.

03

Launch and watch

Campaigns go live and I watch closely in the first two weeks. Early data tells me what is converting and what is not. Bids are adjusted from the start, not after a month of wasted spend.

04

Report and improve

Every month you get a plain English report: what was spent, what it produced, and what is changing next. I track cost per lead, not just clicks, because clicks alone do not pay your bills.

Conversion focused management, not vanity clicks.

Every plan includes conversion tracking, monthly cost per lead reporting, and regular bid optimisation.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees. What you pay me to plan, build, and optimise your campaigns. Your ad spend is completely separate: you fund your Google Ads account directly and every penny goes to Google, not through me. No markup on ad spend, ever. The Growth plan is where most Welsh businesses get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For Welsh businesses running a single campaign with a modest ad budget.

  • One campaign (Search or Shopping)
  • Keyword research and match type setup
  • Negative keyword management across all campaigns
  • Conversion tracking setup
  • Bid adjustments based on keyword performance: weekly
  • Monthly plain English report
  • Landing page recommendations
  • No long term contract after initial 3 months
Book a free call
Most Popular

Growth

£450/month

For Welsh businesses ready to use Google Ads seriously to drive enquiries.

  • Up to 3 campaigns
  • Keyword research and full match type strategy
  • Negative keyword management: reviewed and updated fortnightly
  • Bid adjustments based on keyword performance: 3x per week
  • Ad copy testing and optimisation
  • Conversion tracking: calls, forms, key actions
  • Competitor ad analysis
  • Monthly report with conversion and cost per lead breakdown
Book a free call

Authority

£750/month

For Welsh businesses with multiple campaigns and higher ad spend to manage.

  • Unlimited campaigns
  • Full account restructure if needed
  • Shopping ads setup and management
  • Remarketing campaigns
  • Negative keyword management: ongoing, daily monitoring
  • Bid adjustments based on keyword performance: daily
  • Advanced audience targeting
  • Monthly strategy review and quarterly deep dive
  • Priority support and response
Book a free call

A one off setup fee of £350 applies before monthly management begins. This covers the full account audit or build, keyword and competitor research, campaign structure, conversion tracking installation, and monitoring setup. It is the work that determines whether your campaigns make money from the start. After that, it is the monthly management fee only. For Search campaigns targeting Wales, I suggest a minimum of £300 to £500 per month in ad spend to gather enough data to make good decisions. I will give you a clear recommendation once I know your goals.

Not sure which plan fits? Book a free call , no pitch, just a straight conversation about your goals and what a realistic budget looks like.

My Difference

Google Ads without the agency spin.

  1. Every decision is based on data. What is working gets more budget. What is not gets cut or changed. No guesswork, no gut feel.

  2. You will see exactly where every pound of your ad spend went and what it produced. No mystery dashboards.

  3. No markup on your ad spend. You pay Google directly. My management fee is fixed and published right here on this page.

  4. Monthly reports in plain English: what was tested, what worked, what is being changed and why. Not a PDF of graphs.

  5. No long contracts. Three months to prove it is working. After that, 30 days notice. You will never be handed to a junior account manager.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Get started

Management from £250 per month.
Cancel with 30 days notice.

Start your Google Ads in Wales

Common Questions

Things Welsh businesses usually ask

The setup fee is a one off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, writing the initial ad copy, installing and testing conversion tracking, and setting up monitoring. This is the work that determines whether your ads make money from day one or waste it. After the setup, it is the monthly management fee only.

For Search campaigns targeting Wales, I suggest a minimum of £300 to £500 per month in ad spend. Below that, there is not enough data to optimise properly. How competitive your search terms are will affect how far that budget goes. Terms like 'solicitor Cardiff' are more competitive than 'skip hire Rhyl'. I will give you a clear recommendation once I know your market and your goals.

No. If you have never run ads, I will set up the account from scratch in your name, linked to your billing. If you have run ads before and they were not working, I will audit the account, explain exactly what went wrong, and rebuild from there. Either way, the account is yours. If you stop working with me, you keep the account and all its history.

Not at all. I work with businesses in Cardiff, Swansea, Newport, Wrexham, Bangor, Llandudno, Carmarthen, Aberystwyth, and everywhere in between. Google Ads management is location independent on my end. What matters is where your customers are searching, and we target exactly that.

No. Anyone who guarantees a specific return on Google Ads is either lying or selling you something. Google controls the auction. Too many variables are outside my control. What I can guarantee is that your account will be set up correctly, your budget will not leak to irrelevant clicks, and you will always know exactly what is happening and why. That is the foundation. The results follow.

Google Ads consultant Wales

Google Ads management for businesses across all of Wales

BLACKdot provides Google Ads management and consultancy for businesses throughout Wales. Whether you are a trades business in Cardiff, a retailer in Wrexham, a hospitality business in Llandudno, or a professional services firm in Swansea, the approach is the same: tight targeting, no wasted spend, conversion tracking from the first day, and plain English reporting every month.

As a Google Ads consultant based in Wales, I work with businesses in Cardiff, Swansea, Newport, Wrexham, Bangor, Llandudno, Rhyl, Colwyn Bay, Caernarfon, Pontypridd, Carmarthen, Llanelli, Aberystwyth, Bridgend, Merthyr Tydfil, Caerphilly, Barry, Penarth, Neath, Port Talbot, and across the Valleys, the Vale of Glamorgan, and Mid and West Wales.

Google Ads management is location independent on my end. What matters is where your customers are, and I target exactly that.

Get in touch

Ready to make your Google Ads work harder?

Free 30 minute call. I will look at your current account or help you figure out whether Google Ads is the right move for your Welsh business right now. No pitch, no obligation.

Book a free call