Google Ads Management in Cardiff

Google Ads Agency Cardiff.
No Wasted Budget.
No Markup.

BLACKdot manages Google Ads for Cardiff businesses who want results they can measure. Transparent PPC management, conversion tracking from day one, and a management fee you can see right here on this page.

Book a free callSee pricing

£0: Markup on ad spend
£250: Management from per month
30 days: Notice to cancel
100%: Transparent reporting

PPC Management Cardiff

Most Cardiff businesses are wasting money on Google Ads.
Here is why.

Google Ads is one of the fastest ways to get Cardiff customers in front of your business. But it is also one of the easiest ways to burn through budget and get nothing back. The difference is how the account is built and managed.

Most wasted PPC spend in Cardiff comes down to the same problems. No negative keyword list so you are paying for searches that will never convert. Campaigns built for broad traffic rather than intent. No conversion tracking so nobody actually knows which ads are producing enquiries. And nobody actively managing the account from one month to the next.

I manage a small number of accounts personally. Every Cardiff client gets direct access to me, proper conversion tracking, and a monthly report in plain English that tells you what your ad spend actually produced.

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The reality

Clicks are not
customers.

Without conversion tracking, you are paying for clicks and hoping. I track what actually turns into enquiries and optimise for that.

76%

of people who search for something nearby visit a business within a day

65%

of all clicks on paid search results go to businesses in the top 3 positions

200%

average ROI from well managed Google Ads campaigns in service sectors

No markup on your ad spend. No long contracts. Just results.

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What I Actually Do

Three types of Google Ads that get Cardiff results

Google Ads is not one channel. Here is what the work looks like and which approach fits your Cardiff business.

Search Ads

Search ads appear when someone in Cardiff actively types what they need into Google. A Roath plumber. A Cardiff Bay solicitor. A Canton accountant. These people have their wallets out. You only pay when they click. With tight keyword targeting and compelling ad copy, Search is the fastest way to put your Cardiff business in front of qualified buyers at exactly the right moment.

Right for

Service businesses in Cardiff that want to appear in front of people who are actively looking for what they offer right now.

Shopping Ads

Shopping ads show your product image, price, and business name directly in Google results before anyone even clicks. I manage your product feed, structure campaigns deliberately, and use performance data to push your budget towards what actually sells. No automation black boxes. Every adjustment is intentional and explained in your monthly report.

Right for

Cardiff retailers and e-commerce businesses who want product visibility at the moment a customer is ready to buy.

Remarketing

Most people who visit your Cardiff website will not enquire on their first visit. Remarketing serves ads to people who have already been to your site, keeping your business front of mind while they make their decision. It is one of the most cost effective uses of ad budget because you are not starting from cold. You are staying visible to people who already know who you are.

Right for

Cardiff businesses with a longer decision cycle, higher value services, or anyone who wants to stay visible to warm prospects.

Already running Google Ads in Cardiff?

A free account audit will show you exactly where your budget is going and what to fix.

Request a free audit

What You Get

No guesswork. No mystery.

Every Google Ads management retainer with BLACKdot includes the following as standard, across all plans.

Conversion tracking from day one

Before a campaign goes live, I set up tracking for calls, form submissions, and key page actions. You will know exactly which clicks are turning into real Cardiff enquiries, not just which ads got a click.

Keyword research and match type strategy

I find the search terms your Cardiff customers actually use and structure campaigns with the right match types. Budget goes to buyers, not browsers.

Negative keyword management

An actively maintained list of searches your ads should never appear for. Without it, you are paying for traffic that will never convert. Applied across every campaign from day one.

Data driven bid adjustments

Bids are reviewed and adjusted based on real performance data, not set once and left alone. Weekly on Starter, three times a week on Growth, daily on Authority.

Ad copy testing

Multiple ad variations tested against each other continuously. The ones that perform get more budget. The ones that do not get cut or rewritten. Running constantly, not set once and forgotten.

Monthly plain English reports

Every month you get a clear report: what was spent, what it produced, and what I am doing next. No dashboards full of numbers that do not connect to your Cardiff business.

Why BLACKdot

Why Cardiff businesses choose us for Google Ads

No markup on ad spend

Your budget goes directly to Google. You fund your own account and Google bills you directly. My management fee is fixed and published right here. No percentage of spend, ever.

Conversion tracking as standard

Every account I manage has conversion tracking set up before anything goes live. Calls, form fills, key page actions. If I cannot measure whether a click became a customer, I will not run the campaign.

No long term contracts

An initial three month commitment so the campaigns have time to gather data. After that, 30 days notice. No 12 month lock-ins, no exit penalties.

Based in South Wales

I understand the Cardiff market and the competition your business is up against. Not an overseas operation managing accounts from a spreadsheet.

Plain English reporting

Every month: what was spent, what it produced, what is changing. No dashboards full of numbers that do not connect to your business goals.

Pricing published upfront

No quote forms. No discovery calls just to find out what management costs. Management fees start at £250/month and are published right here on this page.

Ready to make your Cardiff ad budget work harder?

Book a free call

How It Works

From brief to live campaigns

Research and setup

If you are already running ads, I audit the account first to find exactly where budget is leaking. If you are starting from scratch, I research your Cardiff market, your local competitors, and the exact search terms your customers use. Conversion tracking is installed and tested before a single penny is spent.

Build and structure

I build your campaigns with the right keywords, the right match types, and a negative keyword list built from the research. Not a single pound is spent until the foundations are right.

Launch and watch

Campaigns go live and I watch closely in the first two weeks. Early data shows what is converting and what is not. Bids are adjusted from the start, not after a month of wasted spend.

Report and improve

Every month you get a plain English report: what was spent, what it produced, and what is changing next. I track cost per lead, not just clicks, because clicks alone do not pay your bills.

Conversion focused PPC, not click counts.

Every plan includes conversion tracking, Search Console review, and monthly reporting on what actually matters.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees: what you pay me to plan, build, and optimise your campaigns. Your ad spend is completely separate. You fund your Google Ads account directly and every penny goes to Google, not through me. No markup on ad spend, ever. The Growth plan is where most Cardiff businesses get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For Cardiff businesses running a single campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management across all campaigns
Conversion tracking setup
Bid adjustments based on keyword performance: weekly
Monthly plain English report
Landing page recommendations
No long term contract after initial 3 months

Book a free call

Things Cardiff businesses usually ask about Google Ads

The setup fee is a one-off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, writing the initial ad copy, installing and testing conversion tracking, and setting up monitoring. This is the work that determines whether your ads make money from day one or waste it. After the setup, it is the monthly management fee only.

For Search campaigns targeting Cardiff, I would suggest a minimum of £300 to £500 per month in ad spend. Below that, there is not enough data to optimise properly. Cardiff is a competitive city and search terms in sectors like legal, trades, and professional services carry a higher cost per click. I will give you a clear recommendation once I know your market and your goals.

No. Your ad budget goes directly to Google. You fund your own Google Ads account and Google bills you directly. My management fee is fixed and published right here on this page. No percentage of spend, no hidden markups.

Most wasted Google Ads spend comes from the same set of problems: no negative keyword list so you are paying for irrelevant clicks, poorly structured campaigns, no conversion tracking so you cannot see what is actually working, and nobody actively managing the account. I fix all of these before a single pound is spent. If you have an existing account, I will audit it and tell you exactly where the money went.

Google Ads can start generating enquiries within the first few days of going live. That is the advantage over SEO. In the first month I am gathering data and refining. By month two and three, campaigns are usually performing noticeably better as the optimisation compounds. I will set realistic expectations based on your budget and market from the start.

Not necessarily, but your landing page matters a lot. If someone clicks your ad and lands on a page that is unclear, slow, or does not have a clear call to action, you will waste a lot of budget. I will give you honest landing page feedback as part of the setup process. If your site needs work, I can help with that too.

Complete the picture

Cardiff businesses we work with often combine services.

SEO

SEO Agency Bridgend

Google Ads delivers immediate results but stops when you stop paying. SEO builds long-term organic rankings so your Cardiff business keeps getting found without paying per click.

SEO for Bridgend

Web Design

Web Design Cardiff

Ads drive clicks but your landing page closes the deal. If your Cardiff website is not converting visitors into enquiries, ad spend is wasted. We build sites that convert.

Web design for Cardiff

Ready to stop wasting ad spend in Cardiff?

A free 30 minute call is enough to figure out if Google Ads is right for your Cardiff business. No obligation, no pitch.

Book a free call

Google Ads Agency Cardiff.
No Wasted Budget.
No Markup.

Most Cardiff businesses are wasting money on Google Ads.
Here is why.