Google Ads Management in Newport

Google Ads Management
Newport.
Run Properly. Not on Autopilot.

BLACKdot manages Google Ads for Newport businesses with no ad spend markup, active ongoing optimisation, and plain English reporting every month. Management from £250/month.

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10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Conversion tracking as standard

Google Ads Newport

Running Google Ads in Newport without proper management
is just paying for problems.

Google Ads is the fastest way to get Newport enquiries flowing. When someone in Cwmbran searches for a roofer, when a Caerleon business looks for a local accountant, or when a Newport homeowner types bathroom fitter Newport, the ads at the top of the page get the calls. The results below get a fraction.

The issue is what happens after the account is set up. Most Newport Google Ads accounts are built once and then left to run on automated settings. Bids drift. Irrelevant search terms go unchecked. Negative keyword lists never get updated. Ad copy stays the same for months. Nobody is watching what is actually converting and what is quietly draining the budget.

I manage a small number of Newport accounts personally. Active bid management, ongoing keyword work, continuous ad testing, conversion tracking that tells you what is actually working. Not set and forgotten. Actually managed.

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The reality

Unmanaged Ads
bleed money.

Newport accounts left on automated settings without active management consistently underperform accounts that are actively optimised.

65%

of high intent searches result in an ad click

average return on Google Ads spend across industries

Day 1

your Newport ads can start generating enquiries the moment they go live

Active Google Ads management for Newport businesses. No autopilot. No markup on spend.

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What I Actually Do

What Google Ads management covers

Google Ads management is not one fixed task. Here is what the work actually involves for Newport businesses at each stage.

Account audits and rebuilds

If your Newport Google Ads account is live but not delivering, I audit it. That means going through every campaign, every keyword, every match type, and every conversion setup to find exactly where the budget is going and why it is not producing results. Most audits uncover significant waste within the first hour. From there I rebuild what needs rebuilding and fix what can be fixed without starting from scratch.

Right for

Newport businesses already spending on Google Ads but not seeing returns, or anyone who suspects their account is not managed as well as it should be.

New campaign builds

Starting from zero in Newport? I research your market, your local competitors, and the exact terms your customers use when they are ready to buy. Campaigns are built with tight keyword targeting, the right match types, and a negative keyword list from day one. Conversion tracking is installed and tested before a single pound goes to Google.

Right for

Newport businesses that have never run Google Ads before and want to start on solid foundations rather than learning through expensive mistakes.

Ongoing management and optimisation

Building the campaign right is only the start. The real work is what happens next. Bids reviewed on data, ad copy tested continuously, negative keyword lists updated, audience signals refined. Google Ads is not a set and forget channel. Accounts that are actively managed outperform those that are not, month after month.

Right for

Any Newport business that wants its Google Ads account actively managed and continuously improved, not set up once and left to run.

Newport Google Ads running but not delivering?

A free 30 minute audit call tells you exactly where the budget is going and what needs to change.

Book a free call

Why Most Ads Fail

Most Google Ads problems are management problems.

Google Ads Newport delivers results when campaigns are built correctly and managed actively. When someone in Rogerstone searches for a plumber, when a Cwmbran business needs an IT contractor, or when a Newport homeowner searches for a kitchen fitter, the ads at the top get the enquiries. The ones below get almost nothing.

The gap between accounts that work and accounts that drain money comes down to management. Keyword lists that include every possible search term instead of only the right ones. Match types set to broad when they should be exact or phrase. No negative keywords, so budget flows to irrelevant searches. Ad copy that has not been tested or changed in months. Conversion tracking that was never properly set up, so nobody knows which clicks are producing customers. I have audited Newport accounts spending over £1,000 a month and generating almost no return. The fix is not a bigger budget. It is better management.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Management means making changes. Not watching numbers.

Every bid adjustment, every keyword decision, every ad variant: deliberately made based on your Newport account data.

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What You Get

Active management, not passive oversight.

Every Google Ads management retainer with BLACKdot includes the following as standard across all plans. These are not optional upgrades.

Conversion tracking installed and tested

Calls, form fills, key page actions. All tracked before campaigns go live. I will not manage an account without knowing which Newport clicks are turning into actual enquiries.

Keyword and match type management

The keywords in your account and the match types applied to them determine where your budget goes. I review and refine both continuously based on search term data, not set them once and leave them.

Negative keyword maintenance

An active list of searches your ads should never appear for. Updated on a schedule depending on your plan. Without it, you are paying for Newport traffic that will never buy from you.

Regular bid optimisation

Bids are adjusted based on keyword level performance data. Not monthly, not automatically. At a frequency determined by your plan, with human judgement applied each time.

Ad copy testing

Multiple ad versions run simultaneously. The ones converting better get more budget. The ones that are not get rewritten or cut. This is a continuous process, not a launch and forget approach.

Monthly plain English reports

What was spent, what it produced, what is changing next month. Cost per lead tracked across every campaign. You will always know exactly what is happening in your Newport account.

Why BLACKdot

Why Newport businesses choose us to manage their Google Ads

South Wales based

I understand the Newport market your campaigns are competing in. Local context matters when you are deciding which keywords to bid on, how much to spend, and what search terms to exclude.

No markup on ad spend

Your budget goes directly to Google. My management fee is my management fee and nothing else. Many agencies take a percentage of your ad spend on top of a management fee without being clear about it. I do not.

Active management, not oversight

I do not build accounts and then check in once a month. Bids are reviewed regularly, search terms are checked, ad copy is tested. Management means management.

Conversion tracking as standard

Every account I manage has conversion tracking set up and verified before anything goes live. Calls, forms, key page actions. I will not manage Google Ads without knowing what is converting.

No long contracts

Three months initial commitment so the campaigns have time to gather meaningful data. After that, 30 days notice. If the results are not there, you should be able to leave. That keeps me accountable.

10+ years experience

Over a decade managing Google Ads accounts for service businesses, retailers, and SMEs. I know the mistakes that drain Newport ad budgets and I know the setups that produce consistent enquiries.

Ready for Google Ads management that actually works for your Newport business?

Book a free call

How It Works

From account review to ongoing results

Audit or build

If you are already running Google Ads in Newport, I start with a thorough audit. Every campaign, every keyword group, every conversion setup reviewed and documented. If you are starting from scratch, I research your Newport market, your competitors, and the exact search terms your customers use. Conversion tracking is set up and tested before we spend a penny.

Restructure or launch

Existing accounts get fixed or rebuilt based on what the audit shows. New accounts are built from the ground up with tight structure, the right keywords, proper match types, and a negative keyword list ready from day one.

Watch and optimise

Campaigns go live and I watch carefully in the first two weeks. Early conversion data tells me what is working and what is not. Bids are adjusted, search terms reviewed, negative keywords expanded. This active oversight continues throughout the management relationship.

Report and plan ahead

Monthly you get a plain English report: what was spent, what it produced, what is changing next. I track cost per lead, conversion rates, and budget efficiency. Not vanity metrics that do not tell you whether your Newport Google Ads are actually making you money.

You pay for results, not activity.

Every plan includes conversion tracking, cost per lead reporting, and regular optimisation. No autopilot.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees for planning, building, and continuously optimising your Google Ads campaigns. Your ad spend is completely separate and paid directly to Google by you. Not a penny of it comes through me. No markup on ad spend, ever. The Growth plan is where most Newport businesses see the best results from the start.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For Newport businesses running a single campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management across all campaigns
Conversion tracking setup
Bid adjustments based on keyword performance: weekly
Monthly plain English report
Landing page recommendations
No long term contract after initial 3 months

Book a free call

Google Ads management done properly.

Every optimisation decision is backed by data from your Newport account. What performs gets more budget. What does not gets changed or cut.
You will know where every pound of ad spend went and what it returned. Transparent reporting, every single month, in language that connects to your business.
No markup on ad spend. You pay Google directly. My management fee is what you see on this page, nothing hidden on top.
You will always deal with me directly. Not a junior account manager, not someone following a template. The same person who built your campaigns is the one managing them.
No long contracts. Three months for the campaigns to gather enough data to prove they are working. After that, 30 days notice is all it takes to cancel.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Google Ads management in Newport

£350 setup fee. Then from £250/month.
Cancel with 30 days notice after 3 months.

Get your Google Ads managed properly

Common Questions

Things Newport businesses usually ask about Google Ads management

It means regularly reviewing your search term reports and expanding the negative keyword list. Adjusting bids based on keyword performance data, not leaving them on automated strategies unchecked. Testing new ad copy against existing versions. Monitoring conversion rates and flagging landing page issues. And sending you a monthly report that explains what happened and what is changing. That is what active management looks like.

Yes. I start with a thorough account audit, going through every campaign, keyword group, and conversion setup. Most accounts that are underperforming have a combination of issues: too many broad match keywords pulling irrelevant traffic, no proper negative keyword list, and conversion tracking that was never set up correctly. The audit tells you exactly what is wrong and what needs to change.

The setup fee covers all the work that has to happen before the first month of management: keyword research, competitor analysis, campaign builds or full account restructure, conversion tracking installation and testing, and monitoring setup. This is the foundation that determines whether your Newport campaigns make money from the start. After setup, you only pay the monthly management fee.

For campaigns targeting Newport, I recommend a minimum of £300 to £500 per month in ad spend to gather enough data to optimise properly. The more competitive your search terms, the higher the minimum viable budget. I will give you a specific recommendation based on your market once I understand what you are trying to achieve.

Most agencies manage a large number of accounts and assign yours to a junior team member following a process. I manage a small number of accounts personally. You deal with me directly. I do not mark up your ad spend, which many agencies do without being transparent about it. And I will tell you honestly if Google Ads is not the right move for your business right now, rather than taking your money regardless.

Complete the picture

Businesses we work with often combine services.

Web Design

Web Design Agency South Wales

Sending paid traffic to a weak Newport website wastes your Google Ads budget. We build South Wales sites that convert the visitors your campaigns are paying for.

Web design for South Wales

SEO

SEO Agency South Wales

Google Ads stops the moment you stop paying. SEO builds lasting Newport visibility so customers can find you without an ad budget behind every single click.

SEO services in South Wales

Ready for Google Ads management that actually delivers for your Newport business?

Free 30 minute call. If you are already running ads, I will review your account and tell you honestly what is wrong. If you are starting from scratch, we will figure out whether Google Ads makes sense for your Newport business right now.

Book a free call

Google Ads Management
Newport.
Run Properly. Not on Autopilot.

Running Google Ads in Newport without proper management
is just paying for problems.