Google Business Profile — Wales

Google Business Profile
Optimisation Wales.
Own the Map Pack.

When someone in Cardiff or Swansea searches for what you do, the map pack appears before everything else. BLACKdot optimises Google Business Profiles for Welsh businesses to get them into that map pack and keep them there.

Book a free call See pricing

£149: Monthly management
£0: Setup fee
No: Long-term contracts
100%: Plain-English reports

Google My Business Wales

If your business is not in the map pack,
your competitors are getting your calls.

The local map pack — the three business listings that appear with a map at the top of local search results — gets more clicks than any organic search result below it. When a Cardiff homeowner searches “plumber near me” or a Bridgend business owner looks for an accountant, the three businesses in that map pack get the calls. Everyone else gets very little.

Most Google Business Profiles in Wales are incomplete, miscategorised, and inactive. Google rewards profiles that are optimised, regularly updated, and consistent with the information on your website and across the web. A properly optimised profile, with the right categories, a strong review score, regular posts, and consistent citation data, is one of the fastest ways to improve local visibility.

BLACKdot provides Google Business Profile optimisation for businesses across South Wales and Wales. One-off optimisations or ongoing monthly management. Plain-English reporting on what was done and what changed. No jargon, no long contracts.

Talk to us

The opportunity

Map pack.
Or invisible.

The top three local listings get the vast majority of clicks from local searches. If you are not in them, you are effectively not competing.

76%

of people who search for something nearby visit a business within a day

28%

of local searches result in a purchase

factor in local pack rankings is Google Business Profile signals

Local listing optimisation South Wales. No long contracts.

Start today

What I Actually Do

Three things that get Welsh businesses into the map pack

Google Business Profile optimisation is not just filling in the blanks. Here is what the work actually involves.

GBP Setup and Full Optimisation

Most Google Business Profiles are incomplete, miscategorised, or missing information that Google uses to decide where you rank in the local pack. The right primary category, secondary categories, service areas, business description, attributes, opening hours, and Q&A all contribute to how often your profile appears and for which searches. I audit your current profile, identify every gap, and optimise it properly, not just fill in the blanks but structure it to match how local customers are searching in Wales.

Right for

Any Wales business that has never had a professional GBP review, or whose profile was set up quickly and left unchanged.

Review Strategy and Management

Google reviews are a direct local ranking factor. The volume of your reviews, the recency, and how you respond to them all affect where your profile appears in Google Maps results. Most businesses get reviews randomly and respond inconsistently. I put a simple system in place to increase review volume from genuine customers, train you on responding in a way that builds trust with both Google and future customers, and monitor for new reviews so nothing gets missed.

Right for

South Wales businesses whose competitors have significantly more reviews, or any business that gets occasional reviews but has no consistent process.

Citation Building and NAP Consistency

Citations are mentions of your business name, address, and phone number across the web. Directories like Yell, Yelp, Thomson Local, and industry-specific listings all contribute to how Google verifies and trusts your business location. Inconsistent NAP data — different phone numbers, old addresses, misspelled business names — quietly undermines your local rankings. I audit your existing citations, fix inconsistencies, and build new listings on relevant directories to strengthen your local signals across Wales.

Right for

Businesses that have moved premises, changed phone numbers, or rebranded, and any business that has never built or audited their citation profile.

Not sure where your profile stands?

A one-off GBP audit and optimisation tells you exactly what to fix, from £199.

Book a free call

What You Get

No hidden extras. No vanishing acts.

Every Google Business Profile engagement with BLACKdot includes the following as standard.

Full GBP audit

A complete review of your Google Business Profile covering categories, description, services, photos, attributes, Q&A, review score, and citation consistency.

Category and description optimisation

The right primary and secondary categories, a description written to match local search intent, and attributes that increase your visibility for relevant searches across Wales.

Photo and post strategy

Regular photo uploads and Google Posts keep your profile active. Active profiles outperform neglected ones in the local pack. I put a simple recurring schedule in place.

Review monitoring and response guidance

I monitor for new reviews and provide response templates that build trust with Google and with potential customers reading your profile.

Citation consistency check

A sweep of your major citation sources to identify and fix any inconsistent NAP data that is diluting your local trust signals.

No long-term contracts

An initial three-month commitment for monthly management so the work has time to take effect. After that, 30 days' notice. No lock-ins.

Why BLACKdot

Why Wales businesses choose us for Google Business Profile

South Wales-based

I understand the local search landscape in Cardiff, Swansea, Newport, Bridgend, and across South Wales. The competition your business faces in your town or city is something I have seen in detail.

Plain-English reporting

Every month you get a report that tells you what was done to your profile, how your calls and direction requests changed, and what is next. No jargon.

No long contracts

An initial three-month commitment for monthly management so the work has time to take effect. After that, 30 days' notice. No 12-month lock-ins.

One-off or ongoing

Not everyone needs monthly management. A one-off audit and optimisation at £199 gets your profile properly set up, and you can take it from there or move to monthly management.

10+ years experience

Over a decade working on local search for Welsh businesses. I know which GBP optimisations move the needle and which changes Google actually responds to.

Pricing published upfront

No quote forms, no discovery calls to find out the price. One-off optimisation from £199. Monthly management from £149/month. Published right here.

Ready to get your business into the map pack?

Book a free call

How It Works

How it works, start to finish

Audit

I review your Google Business Profile in full: categories, description, photos, reviews, citation data, and current ranking positions in the Wales local pack.

Optimise

Every gap in your profile gets fixed. Categories, description, services, attributes, photos, Q&A. Optimised for the searches your South Wales customers are actually using.

Manage

Ongoing posts, photo uploads, review monitoring, citation maintenance. Consistent activity keeps your profile performing month after month.

Report

Every month you get a plain-English report: what was done, how your profile is performing, and what is planned for next month.

GBP optimisation that tracks calls and direction requests, not just profile views.

Every plan includes monthly reporting on the metrics that connect to actual enquiries.

See pricing

Pricing

Straight pricing, published upfront.

GBP optimisation is available as a one-off service or as ongoing monthly management. Monthly management includes continued posting, review monitoring, citation building, and profile updates. All pricing is published here, no quote forms required.

Retainers from

£300/mo

No setup fees. No long contracts.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

GBP Management

£149/month

For Wales businesses who want their Google Business Profile actively managed every month.

Full GBP audit and initial optimisation
Monthly Google Posts (4 per month)
Photo upload strategy and scheduling
Review monitoring and response templates
Citation consistency maintenance
Monthly GBP performance report
Conversion-focused reporting: calls, direction requests, clicks

Book a free call

Google Business Profile work without the guesswork.

Plain-English reports every month, without exception.
You will know exactly what was done and what changed in your GBP performance, not just that 'profile work was carried out'.
No vanity metrics. I track calls, direction requests, and profile views that connect to real enquiries from Wales customers.
No long contracts. Stay because it is working. Leave with 30 days' notice if it is not.
No mystery. If you ask why something is being done, you get a straight answer.

This industry has a trust problem. I'm trying to fix that, one client at a time.

Get into the map pack

One-off optimisation from £199.
Monthly management from £149/month.

Get your GBP optimised

Common Questions

Questions Wales businesses ask about Google Business Profile

Google Business Profile optimisation is the process of setting up and improving your GBP listing so that it appears as high as possible in Google Maps and local search results when customers search for your products or services in your area. It covers everything from choosing the right categories and writing a search-optimised description to managing reviews and keeping your profile active with regular posts and photos.

For most Wales businesses, you can expect to see improvement in local pack positions within four to eight weeks of a full optimisation. Results depend on how competitive your sector is and how incomplete or miscategorised your profile was to start with. I will give you a realistic assessment after the initial audit.

Being on Google Maps and ranking in the local map pack are two different things. Most businesses have a basic listing that Google created automatically. That listing is usually incomplete, often miscategorised, and rarely active. Optimisation turns a passive listing into a profile that actively competes for the top three positions in local search results.

Google Business Profile optimisation focuses specifically on your GBP listing: the profile itself, your reviews, citations, and how Google Maps ranks you. Local SEO is broader: it includes GBP work but also covers your website, on-page optimisation, local landing pages, and technical SEO. GBP optimisation is often the fastest route to visible results for local searches, while local SEO builds long-term organic rankings.

Yes. I work with businesses in Cardiff, Swansea, Newport, Bridgend, the Valleys, the Vale of Glamorgan, Neath, Port Talbot, and across South Wales and Wales more broadly. GBP optimisation is done remotely — the results show up in your local area wherever your customers are searching.

Yes. Review volume and recency are direct factors in how Google ranks your GBP in the local pack. I provide a practical system for increasing review volume from genuine customers, response templates that improve your profile credibility, and monthly monitoring to make sure new reviews are not going unanswered.

Yes, your Google Business Profile needs to be verified before any optimisation work can be done. If you are not yet verified, I can guide you through the process. Verification typically takes a few days and is required by Google before a listing can be managed or edited.

Complete the picture

Wales businesses we work with often combine services.

Local SEO

Local SEO Services South Wales

GBP optimisation gets you into the map pack. Local SEO builds your organic rankings alongside it. Google Business Profile work is included in all local SEO retainers.

Local SEO in South Wales

Web Design

Web Design South Wales

Google Maps drives visitors to your website. If the site does not convert them, the GBP work is wasted. BLACKdot builds fast, conversion-focused sites for South Wales businesses.

Web design in South Wales

Ready to get your business into the map pack?

A free 30-minute call to look at where your Google Business Profile stands right now. No obligation, no pitch.

Book a free callCall Now

Google Business Profile
Optimisation Wales.
Own the Map Pack.

If your business is not in the map pack,
your competitors are getting your calls.