Most South Wales businesses running Google Ads are sending every click to their homepage. The homepage has navigation links going everywhere, a section about the company history, a news feed, and a contact form buried at the bottom. It was built to tell your full story to someone browsing. It was not built to convert someone who clicked a specific ad for a specific reason.
A dedicated landing page does one thing. It matches exactly what the ad promised, removes every distraction, and gives the visitor a single clear next step. No navigation to wander off through. No other services competing for attention. Just the offer, the reasons to trust you, and the form.
I build PPC landing pages for South Wales businesses that are designed around the campaign, not bolted on afterwards. Copy included. Conversion tracking included. Live in five to seven working days.