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BLACKdot.

PPC Agency in Caerphilly

PPC Agency Caerphilly.
Pay Per Click That
Pays for Itself.

BLACKdot manages pay per click advertising for Caerphilly businesses with no ad spend markup, no long contracts, and plain English reporting every month. Management from £250/month.

Book a free callSee pricing
10+
Years experience
£0
Markup on ad spend
30 days
Notice to cancel
100%
Conversion tracking as standard

Pay Per Click Caerphilly

Caerphilly businesses are losing money on PPC right now.
Not because of the platform.

When someone in Blackwood searches for an electrician, when a Bargoed business owner looks for a local accountant, or when a Ystrad Mynach homeowner types kitchen fitter Caerphilly, the PPC ads at the top of the page get the calls. The listings below get a fraction. Pay per click is the fastest route from zero to enquiries while your organic rankings build in the background.

The issue is that most PPC accounts are set up once, pointed in roughly the right direction, and left. Keywords pulling the wrong traffic. No negative keyword list to filter out wasted clicks. Ads landing on a homepage that does not convert. No conversion tracking, so no idea which clicks are actually producing Caerphilly enquiries and which ones are quietly draining the budget.

I manage PPC personally for a small number of Caerphilly businesses. Tight keyword targeting, conversion tracking in place before day one, and honest reporting every month. No black boxes. No vague results. No markup on what you spend.

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The reality

Bad PPC
costs twice.

Once in wasted ad spend on the wrong Caerphilly traffic. Again in the enquiries that went to a competitor whose account was set up properly.

65%

of high intent searches result in an ad click

4x

average return on Google Ads spend across industries

Day 1

your ads can reach Caerphilly buyers the moment they go live

No markup on ad spend. No long contracts. Honest PPC management for Caerphilly businesses.

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What I Actually Do

PPC formats worth understanding

Pay per click is not one single thing. Here is what each channel does and which one makes sense for your Caerphilly business.

01

Google Search Ads

Search ads appear when someone in Caerphilly actively searches for what you sell. A Blackwood builder. A Bargoed accountant. A Ystrad Mynach solicitor. You pay only when they click, and with the right keyword targeting and ad copy, these are the fastest way to get qualified enquiries from Caerphilly customers who already want what you offer.

Right for

Any service business in Caerphilly that wants to appear in front of buyers who are actively looking for what they do right now.

02

Microsoft Ads

Bing powers searches on Windows devices, Xbox, and Microsoft 365 products. The Caerphilly audience here tends to be older, higher earners, and often in professional or public sector roles. Competition is lower, which means cost per click is lower. Running Microsoft Ads alongside Google captures buyers your competitors are completely ignoring.

Right for

Caerphilly businesses who want more coverage at a lower cost per click and are not prepared to leave an entire audience segment to the competition.

03

Remarketing

Most Caerphilly visitors will not enquire on their first visit to your site. Remarketing keeps your business visible to people who have already shown interest, showing targeted ads as they browse elsewhere online. It is one of the most efficient uses of PPC budget because you are not starting from cold with every impression.

Right for

Caerphilly businesses with a longer decision cycle, higher value services, or anyone who wants to stay front of mind with warm prospects until they are ready to act.

Already running PPC in Caerphilly with nothing to show for it?

A free audit call takes 30 minutes and tells you exactly where the budget is going.

Book a free call

Why Most Ads Fail

Wasted PPC budget is not bad luck. It is bad management.

Pay per click is the fastest route to enquiries for a Caerphilly business. When someone in Blackwood searches for a roofer, when a Bargoed business looks for an IT support company, or when a Ystrad Mynach homeowner types bathroom fitter Caerphilly, the paid ads at the top get the calls. The organic results further down get a fraction of the traffic.

The problem is that most PPC accounts are set up badly and left to run. Wrong keywords pulling in the wrong traffic. No negative keyword list so budget drains on irrelevant searches. Ads pointing to a homepage instead of a targeted landing page. No conversion tracking so no idea which clicks are turning into real Caerphilly customers and which are just burning cash. I have audited Caerphilly businesses spending over £1,000 a month on PPC and generating almost no enquiries from it. The problem is never the platform. It is always the setup and the management.

Common mistakes I fix

  • Bidding on broad match keywords that attract the wrong traffic

  • No negative keyword list: paying for clicks that will never convert

  • Sending all ad traffic to the homepage instead of a relevant landing page

  • No conversion tracking: no idea if ads are generating real enquiries

  • Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Decisions made on data, not instinct.

Every bid change, every keyword decision, every ad paused: backed by real performance data from your Caerphilly PPC account.

See pricing

What You Get

Every retainer. Every plan. No exceptions.

These are the things that make pay per click work. They are not premium add-ons or features you pay extra for. Every BLACKdot PPC management retainer includes all of the following.

Conversion tracking before anything goes live

Calls, form fills, key page actions. All tracked and tested before your Caerphilly PPC campaigns go live. If I cannot tell you which clicks turned into enquiries, the campaign does not launch.

Keyword research and match type strategy

I research the terms your Caerphilly customers actually use when they are ready to buy. Campaigns are structured with the right match types so budget flows to buyers, not casual browsers.

Negative keyword management

An active list of searches your ads should never appear for. Without it, you are paying for traffic that will never convert. Applied from day one and updated continuously across every campaign.

Regular bid optimisation

Bids are reviewed and adjusted on data, not left on auto and forgotten. Frequency depends on your plan, but every account gets regular human attention, not an algorithm making decisions unchecked.

Ad copy testing

Multiple versions tested against each other. What performs earns more budget. What does not gets cut or rewritten. This runs continuously, not as a one-off at launch.

Plain English monthly reports

Every month: what was spent, what it produced, what is changing next. Cost per lead tracked across every campaign. No dashboards full of vanity metrics that do not connect to your Caerphilly business.

Why BLACKdot

Why Caerphilly businesses choose us for PPC

  • South Wales based

    I work with businesses across South Wales and understand the local Caerphilly market your PPC campaigns need to compete in. Not an overseas agency. Not a template operation.

  • No markup on ad spend

    Your budget goes directly to Google or Microsoft. My management fee is my management fee, nothing else. Most agencies take a cut of your ad spend without being transparent about it. I do not.

  • No long term contracts

    Three months for the campaigns to gather data. After that, 30 days notice. No 12 month lock ins, no exit penalties, no conversations about what it costs you to leave.

  • Conversion tracking as standard

    Every account has conversion tracking set up and tested before a campaign goes live. Calls, form fills, key page actions. I do not run PPC without knowing what is converting.

  • Plain English reporting

    Every month you get a clear report: what was spent, what it produced, what is changing. No jargon, no vanity metrics, no reports that require a marketing degree to interpret.

  • 10+ years experience

    Over a decade managing paid search campaigns for service businesses, retailers, and SMEs across South Wales and beyond. I know what burns ad budget and I know what produces enquiries.

Ready to get more from your Caerphilly PPC budget?

Book a free call

How It Works

From brief to live PPC campaigns

01

Research and audit

If you are already running PPC, I audit the account first and find exactly where budget is being wasted. If you are starting from scratch, I research your Caerphilly market, your competitors, and the exact terms your customers use. Conversion tracking is installed and tested before anything goes live.

02

Build and structure

Campaigns are built with the right keywords, the right match types, and a negative keyword list built from research. Not a single pound is spent until the foundations are right.

03

Launch and monitor

Campaigns go live and I watch closely in the first two weeks. Early data shows what is converting and what is not. Bids are adjusted from the start, not after a month of wasted Caerphilly ad spend.

04

Report and refine

Every month you get a plain English report: what was spent, what it produced, and what is changing next. I track cost per lead, not just clicks, because clicks alone do not pay your bills.

Conversion focused PPC, not vanity clicks.

Every plan includes conversion tracking, monthly cost per lead reporting, and regular bid optimisation.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees: what you pay me to plan, build, and optimise your PPC campaigns. Your ad spend is completely separate. You fund your ad accounts directly and every penny goes to the platform, not through me. No markup on ad spend, ever. The Growth plan is where most Caerphilly businesses get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For Caerphilly businesses running a single PPC campaign with a modest ad budget.

  • One campaign (Search or Shopping)
  • Keyword research and match type setup
  • Negative keyword management across all campaigns
  • Conversion tracking setup
  • Bid adjustments based on keyword performance: weekly
  • Monthly plain English report
  • Landing page recommendations
  • No long term contract after initial 3 months
Book a free call
Most Popular

Growth

£450/month

For Caerphilly businesses ready to use pay per click seriously to drive enquiries.

  • Up to 3 campaigns
  • Keyword research and full match type strategy
  • Negative keyword management: reviewed and updated fortnightly
  • Bid adjustments based on keyword performance: 3x per week
  • Ad copy testing and optimisation
  • Conversion tracking: calls, forms, key actions
  • Competitor ad analysis
  • Monthly report with conversion and cost per lead breakdown
Book a free call

Authority

£750/month

For Caerphilly businesses with multiple PPC campaigns and higher ad spend to manage.

  • Unlimited campaigns
  • Full account restructure if needed
  • Shopping ads setup and management
  • Remarketing campaigns
  • Negative keyword management: ongoing, daily monitoring
  • Bid adjustments based on keyword performance: daily
  • Advanced audience targeting
  • Monthly strategy review and quarterly deep dive
  • Priority support and response
Book a free call

A single setup fee of £350 applies before monthly management begins. This covers the full account audit or build, keyword and competitor research, campaign structure, conversion tracking installation, and monitoring setup. It is the work that determines whether your campaigns make money from the start. After that it is the monthly management fee only. For PPC campaigns targeting Caerphilly and the county borough, I would suggest a minimum of £300 to £500 per month in ad spend to gather enough data to optimise properly. I will give you a clear recommendation once I know your goals.

Not sure which plan fits? Book a free call , no pitch, just a straight conversation about your goals and what a realistic budget looks like.

My Difference

PPC without the agency nonsense.

  1. Every decision is based on data from your actual Caerphilly account. What works gets more budget. What does not gets cut or changed. No guesswork.

  2. You will see exactly where every pound of ad spend went and what it returned. No mystery dashboards, no metrics that do not connect to your business.

  3. No markup on your ad spend. You pay the platform directly. My management fee is fixed and published right here on this page.

  4. Monthly reports in plain English: what was tested, what worked, what is being changed and why. Not a PDF of graphs with no explanation.

  5. No long contracts. Three months to prove it is working. After that, 30 days notice. You will always deal with me directly, not a junior account manager.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start PPC in Caerphilly

£350 setup fee. Then from £250/month.
Cancel with 30 days notice after 3 months.

Start your PPC in Caerphilly

Common Questions

Things Caerphilly businesses usually ask about PPC

The setup fee is a single one-off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, writing the initial ad copy, installing and testing conversion tracking, and setting up account monitoring. This is the foundation work that determines whether your PPC campaigns make money or waste it. After setup, you only pay the monthly management fee.

PPC stands for pay per click and refers to any advertising model where you pay when someone clicks your ad. Google Ads is the most widely used PPC platform. I manage Google Ads as the primary channel for most Caerphilly businesses, and can also run Microsoft Ads on Bing for clients who want additional coverage. When Caerphilly businesses say PPC, they usually mean Google Ads.

For Search campaigns targeting Caerphilly and the surrounding county borough, a minimum of £300 to £500 per month in ad spend gives you enough data to optimise properly. Some competitive search terms carry a higher cost per click. I will give you a realistic recommendation once I understand your market and goals. I would rather advise you honestly than take your money and underdeliver.

Yes. If you have never run PPC, I set up the account from scratch in your name, linked to your own billing. You own the account. If you have run ads before and they were not delivering, I audit the account, explain exactly what went wrong, and rebuild from there. Either way, the account and all its history stays with you.

No. Anyone guaranteeing a specific PPC return is either lying or selling you something. Google controls the auction and too many variables are outside my control. What I can guarantee is that your account will be set up correctly, your budget will not drain on irrelevant Caerphilly searches, and you will always know exactly what is happening and why. Good foundations produce results. Bad ones do not.

Yes. BLACKdot works with businesses across South Wales. Caerphilly sits between Cardiff and the Valleys, and many businesses here serve customers across the wider region. If your PPC needs to cover multiple locations, I can structure campaigns accordingly from the start.

Complete the picture

Businesses we work with often combine services.

Google Ads

Google Ads Agency Caerphilly

Need Search, Shopping, or Display campaigns managed alongside your PPC? We manage the full Google Ads account for Caerphilly businesses who want one agency handling everything.

Google Ads for Caerphilly

SEO

SEO Agency Caerphilly

PPC stops the moment you stop paying. SEO builds lasting visibility in Caerphilly so customers can find you without an ad budget behind every click.

SEO services in Caerphilly

Ready to get more Caerphilly customers from PPC?

Free 30 minute call. I will look at your current account or help you figure out whether pay per click is the right move for your Caerphilly business right now. No pitch, no obligation.

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