PPC Agency in Swansea

PPC Agency Swansea.
Pay Per Click That
Pays for Itself.

BLACKdot manages pay per click advertising for Swansea businesses with no ad spend markup, no long contracts, and plain English reporting every month. Management from £250/month.

Book a free callSee pricing

10+: Years experience
£0: Markup on ad spend
30 days: Notice to cancel
100%: Conversion tracking as standard

Pay Per Click Swansea

Swansea businesses are losing money on PPC right now.
Not because of the platform.

When someone in Morriston searches for an electrician, when a Swansea business owner looks for a local accountant, or when an Uplands homeowner types bathroom fitter Swansea, the PPC ads at the top of the page get the calls. The listings below get a fraction. Pay per click is the fastest route from zero to enquiries while your organic rankings build in the background.

The issue is that most PPC accounts are set up once, pointed in roughly the right direction, and left. Keywords pulling the wrong traffic. No negative keyword list to filter out wasted clicks. Ads landing on a homepage that does not convert. No conversion tracking, so no idea which clicks are actually producing Swansea enquiries and which ones are quietly draining the budget.

I manage PPC personally for a small number of Swansea businesses. Tight keyword targeting, conversion tracking in place before day one, and honest reporting every month. No black boxes. No vague results. No markup on what you spend.

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The reality

Bad PPC
costs twice.

Once in wasted ad spend on the wrong Swansea traffic. Again in the enquiries that went to a competitor whose account was set up properly.

65%

of high intent searches result in an ad click

average return on paid search spend across industries

Day 1

your ads can reach Swansea buyers the moment they go live

No markup on ad spend. No long contracts. Honest PPC management for Swansea businesses.

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What I Actually Do

PPC formats worth understanding

Pay per click is not one single thing. Here is what each channel does and which one makes sense for your Swansea business.

Search Ads

Search ads appear at the top of Google and Bing when someone in Swansea actively searches for what you sell. A Morriston electrician. A Swansea city centre accountant. A Gower business consultant. You pay only when they click, and with the right keyword targeting and ad copy, these are the fastest way to get qualified enquiries from Swansea customers already looking for you.

Right for

Any service business in Swansea that wants to appear in front of buyers actively searching for what they offer right now.

Shopping Ads

Product images, prices, and your store name appear at the top of search results when Swansea shoppers search for what you sell. This is essential for ecommerce. Shopping ads put your products in front of qualified buyers at the moment they are searching. Higher intent means lower wasted clicks and better ROI than text ads alone.

Right for

Ecommerce businesses in Swansea selling products online. Whether Shopify, WooCommerce, or your own system, Shopping ads turn searchers into customers.

Display & Remarketing

Most Swansea website visitors will not enquire on their first visit. Display ads keep your business visible to people who have already shown interest, showing targeted ads as they browse elsewhere online. It is one of the most efficient uses of PPC budget because you are not starting from cold with every impression.

Right for

Swansea businesses with a longer decision cycle, higher value services, or anyone who wants to stay front of mind with warm prospects until they are ready to act.

Already running PPC in Swansea with nothing to show for it?

A free audit call takes 30 minutes and tells you exactly where the budget is going.

Book a free call

Why Most Ads Fail

Wasted PPC budget is not bad luck. It is bad management.

Pay per click is the fastest route to enquiries for a Swansea business. When someone in Morriston searches for a plumber, when a Swansea business owner looks for a marketing agency, or when an Uplands homeowner types bathroom fitter Swansea, the paid ads at the top get the calls. The organic results further down get a fraction of the traffic.

The problem is that most PPC accounts are set up badly and left to run. Wrong keywords pulling in the wrong traffic. No negative keyword list so budget drains on irrelevant searches. Ads pointing to a homepage instead of a targeted landing page. No conversion tracking, so no idea which clicks are actually producing Swansea customers and which are just burning cash. I have audited Swansea businesses spending over £1,000 a month on PPC and generating almost no enquiries from it. The problem is never the platform. It is always the setup and the management.

Common mistakes I fix

Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised

What I do instead

Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.

Decisions made on data, not instinct.

Every bid change, every keyword decision, every ad paused: backed by real performance data from your Swansea PPC account.

See pricing

What You Get

Every retainer. Every plan. No exceptions.

These are the things that make pay per click work. They are not premium add-ons or features you have to pay extra for. Every BLACKdot PPC management retainer includes all of the following.

Conversion tracking before anything goes live

Calls, form fills, key page actions. All tracked and tested before your Swansea PPC campaigns go live. If I cannot tell you which clicks turned into enquiries, the campaign does not launch.

Keyword research and match type strategy

I research the terms your Swansea customers actually use when they are ready to buy. Campaigns are structured with the right match types so budget flows to buyers, not browsers.

Negative keyword management

An active list of searches your ads should never appear for. Without it, you are paying for traffic that will never convert. Applied from day one and updated continuously across every campaign.

Regular bid optimisation

Bids are reviewed and adjusted on data, not left on auto and forgotten. Frequency depends on your plan, but every account gets regular human attention, not an algorithm making decisions unchecked.

Ad copy testing

Multiple versions tested against each other. What performs earns more budget. What does not gets cut or rewritten. This runs continuously, not as a one-off at launch.

Plain English monthly reports

Every month: what was spent, what it produced, what is changing next. Cost per lead tracked across every campaign. No dashboards full of vanity metrics that do not connect to your Swansea business.

Why BLACKdot

Why Swansea businesses choose us for PPC

South Wales based

I work with businesses across South Wales and understand the local Swansea market your PPC campaigns need to compete in. Not an overseas agency. Not a template operation.

No markup on ad spend

Your budget goes directly to Google or Microsoft. My management fee is my management fee, nothing else. Most agencies take a cut of your ad spend without being transparent about it. I do not.

No long term contracts

Three months for the campaigns to gather data. After that, 30 days notice. No 12 month lock ins, no exit penalties, no conversations about what it costs you to leave.

Conversion tracking as standard

Every account has conversion tracking set up and tested before a campaign goes live. Calls, form fills, key page actions. I do not run PPC without knowing what is converting.

Plain English reporting

Every month you get a clear report: what was spent, what it produced, what is changing. No jargon, no vanity metrics, no reports that require a marketing degree to interpret.

10+ years experience

Over a decade managing paid search campaigns for service businesses, retailers, and SMEs across South Wales and beyond. I know what burns ad budget and I know what produces enquiries.

Ready to get more from your Swansea PPC budget?

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How It Works

From brief to live PPC campaigns

Research and audit

If you are already running PPC, I audit the account first and find exactly where budget is being wasted. If you are starting from scratch, I research your Swansea market, your competitors, and the exact terms your customers use. Conversion tracking is installed and tested before anything goes live.

Build and structure

Campaigns are built with the right keywords, the right match types, and a negative keyword list built from research. Not a single pound is spent until the foundations are right.

Launch and monitor

Campaigns go live and I watch closely in the first two weeks. Early data shows what is converting and what is not. Bids are adjusted from the start, not after a month of wasted Swansea ad spend.

Report and refine

Every month you get a plain English report: what was spent, what it produced, and what is changing next. I track cost per lead, not just clicks, because clicks alone do not pay your bills.

Conversion focused PPC, not vanity clicks.

Every plan includes conversion tracking, monthly cost per lead reporting, and regular bid optimisation.

See pricing

Management Fees

Management fees, published upfront.

These are my management fees: what you pay me to plan, build, and optimise your PPC campaigns. Your ad spend is completely separate. You fund your ad accounts directly and every penny goes to the platform, not through me. No markup on ad spend, ever. The Growth plan is where most Swansea businesses get the best results from day one.

Management from

£250/mo

One-off £350 setup fee, then monthly management. Ad spend is separate.

Prices published upfront. No quote forms, no sales calls just to find out what it costs.

Starter

£250/month

For Swansea businesses running a single PPC campaign with a modest ad budget.

One campaign (Search or Shopping)
Keyword research and match type setup
Negative keyword management across all campaigns
Conversion tracking setup
Bid adjustments based on keyword performance: weekly
Monthly plain English report
Landing page recommendations
No long term contract after initial 3 months

Book a free call

PPC without the agency nonsense.

Every decision is based on data from your actual Swansea account. What works gets more budget. What does not gets cut or changed. No guesswork.
You will see exactly where every pound of ad spend went and what it returned. No mystery dashboards, no metrics that do not connect to your business.
No markup on your ad spend. You pay the platform directly. My management fee is fixed and published right here on this page.
Monthly reports in plain English: what was tested, what worked, what is being changed and why. Not a PDF of graphs with no explanation.
No long contracts. Three months to prove it is working. After that, 30 days notice. You will always deal with me directly, not a junior account manager.

Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.

Start PPC in Swansea

£350 setup fee. Then from £250/month.
Cancel with 30 days notice after 3 months.

Start your PPC in Swansea

Common Questions

Things Swansea businesses usually ask about PPC

The setup fee is a single one-off charge before monthly management begins. It covers keyword and competitor research, building and structuring your campaigns, writing the initial ad copy, installing and testing conversion tracking, and setting up account monitoring. This is the foundation work that determines whether your PPC campaigns make money or waste it. After setup, you only pay the monthly management fee.

PPC stands for pay per click and refers to any advertising model where you pay when someone clicks your ad. Google Ads is the most widely used PPC platform. I manage Google Ads as the primary channel for most Swansea businesses, and can also run Microsoft Ads on Bing for clients who want additional coverage. When Swansea businesses say PPC, they usually mean Google Ads.

For Search campaigns targeting Swansea, a minimum of £300 to £500 per month in ad spend gives you enough data to optimise properly. Some competitive search terms like plumber Swansea or accountant Swansea carry a higher cost per click. I will give you a realistic recommendation once I understand your market and goals. I would rather advise you honestly than take your money and underdeliver.

Yes. If you have never run PPC, I set up the account from scratch in your name, linked to your own billing. You own the account. If you have run ads before and they were not delivering, I audit the account, explain exactly what went wrong, and rebuild from there. Either way, the account and all its history stays with you.

No. Anyone guaranteeing a specific PPC return is either lying or selling you something. Google controls the auction and too many variables are outside my control. What I can guarantee is that your account will be set up correctly, your budget will not drain on irrelevant Swansea searches, and you will always know exactly what is happening and why. Good foundations produce results. Bad ones do not.

Complete the picture

Businesses we work with often combine services.

Web Design

Web Design Agency South Wales

Sending paid traffic to a weak website wastes your Swansea PPC budget. We build South Wales sites that convert the visitors your ads are paying for.

Web design for South Wales

SEO

SEO Agency South Wales

PPC stops the moment you stop paying. SEO builds lasting visibility in Swansea so customers can find you without an ad budget behind every click.

SEO services in South Wales

Ready to get more Swansea customers from PPC?

Free 30 minute call. I will look at your current account or help you figure out whether pay per click is the right move for your Swansea business right now. No pitch, no obligation.

Book a free callCall Now

PPC Agency Swansea.
Pay Per Click That
Pays for Itself.

Swansea businesses are losing money on PPC right now.
Not because of the platform.