Remarketing Campaigns in South Wales
BLACKdot runs remarketing campaigns South Wales businesses use to re-engage visitors who did not convert first time. Retargeting ads Wales strategy, display remarketing Wales execution, and transparent monthly reporting. Management from £250/month.
Retargeting Ads Wales
Most traffic does not convert on the first visit, even when intent is high. Remarketing campaigns South Wales businesses run properly keep your brand visible while prospects compare options, ask for quotes, and decide who to trust.
The problem is that many businesses run retargeting ads Wales campaigns with no segmentation, weak creative, and inconsistent frequency controls. That burns budget and annoys users. Good remarketing uses clear audience rules, tailored messaging, and conversion tracking from day one.
I manage display remarketing Wales campaigns personally for a small number of South Wales businesses. Every audience is intentional, every ad set is tested, and every monthly report explains exactly what was spent and what came back.
The reality
Every click
costs money.
Without tight keywords, a solid negative list, and proper conversion tracking, you're paying for traffic that will never enquire.
65%
of high-intent searches result in an ad click
4×
average return on Google Ads spend across industries
Day 1
your PPC ads can appear in front of buyers from the moment they go live
No markup on ad spend. No long contracts. Tight, honest PPC management.
What I Actually Do
Remarketing is not one-size-fits-all. These are the formats that consistently produce better returns for South Wales businesses.
Display remarketing Wales campaigns keep your brand in front of previous website visitors as they browse news sites, blogs, and apps. Instead of paying to reach cold traffic repeatedly, your budget stays focused on people who already know your business and are more likely to enquire.
Right for
South Wales businesses that want consistent visibility with warm audiences who have already visited key service pages.
Retargeting ads Wales campaigns segment audiences by intent: pricing-page visitors, quote starters, cart abandoners, and repeat visitors. Each audience gets tailored messaging so ads match how close they are to making a decision.
Right for
Service and ecommerce businesses that need tighter message control and better conversion rates from existing traffic.
Dynamic remarketing automatically serves the right product or service variant based on what each visitor viewed on your site. It shortens decision time and helps recover high-intent users who did not convert first time around.
Right for
Businesses with multiple services or product catalogues that need scalable remarketing campaigns in South Wales.
Already running PPC with disappointing results?
A free audit call can tell you exactly where the budget is going — and what to fix.
Why Most Ads Fail
Pay per click is the fastest way to get enquiries flowing for a South Wales business. When someone searches 'roofer near me' or a Cardiff homeowner types 'kitchen fitter quote', the ads at the top get the calls.
The problem is that most PPC accounts are set up badly and never properly managed. Wrong keywords. No negative keyword list. Traffic sent straight to a homepage that doesn't convert. No conversion tracking — so no idea whether any of those clicks turned into actual customers.
I've audited South Wales businesses spending £500, £1,000, even £2,000 a month and getting almost nothing back. Every time, the issue isn't the platform. It's the setup. Fix the foundations, and the results follow.
Common mistakes I fix
Bidding on broad match keywords that attract the wrong traffic
No negative keyword list: paying for clicks that will never convert
Sending all ad traffic to the homepage instead of a relevant landing page
No conversion tracking: no idea if ads are generating real enquiries
Set-and-forget campaigns: never tested, never optimised
What I do instead
Tight keyword match types, a negative keyword list built before a campaign goes live, dedicated landing pages, and conversion tracking set up from day one. Every month I review the data and cut what's wasting budget.
Built on data, not assumptions.
Every bid adjustment, every keyword decision, every ad cut: backed by real performance data from your account.
What You Get
Every remarketing campaign retainer includes the technical setup and optimisation needed to make retargeting profitable, not intrusive.
Before a campaign goes live, I set up tracking for calls, form fills, and key page actions. You'll know which clicks are turning into real enquiries — not just which ads got a click.
I find the search terms your South Wales customers actually use and structure campaigns with the right match types. Budget goes to buyers, not browsers.
An actively maintained list of searches your ads should never show for. Without it, you're paying for traffic that will never convert. Built and updated throughout the retainer.
Bids are reviewed and adjusted based on real performance data — not set once and forgotten. How often depends on your plan: weekly on Starter, three times a week on Growth, daily on Authority.
Multiple ad variations run against each other. The ones that perform get more budget. The underperformers get cut or rewritten. Running continuously, not set once.
Every month: what was spent, what it produced, and what I'm doing next. No dashboards full of numbers that don't connect to your business goals.
Why BLACKdot
I'm not an overseas agency or a faceless operation. I understand the South Wales market, the local search landscape, and what your customers are actually searching for.
You fund your Google Ads account directly. Every penny goes to Google — never through me. My management fee is fixed and published on this page.
An initial three-month commitment so campaigns have time to find their feet. After that, 30 days' notice. No 12-month lock-ins.
Before a campaign goes live, conversion tracking is in place. You'll know which clicks turn into actual enquiries — not just which ones got a click.
Over a decade running paid search campaigns across service businesses, retailers, and SMEs. I know what wastes PPC budget and what drives real enquiries.
Every month: what was spent, what it produced, and what I'm doing next. No jargon, no vanity metrics, no dashboards that don't connect to your business.
Ready to make your PPC work harder in South Wales?
Book a free callHow It Works
If you're already running PPC, I audit the account first — finding exactly where budget is being wasted. Starting fresh? I research your South Wales market, your competitors, and the exact search terms your customers use. Conversion tracking is installed and verified before anything goes live.
I build campaigns with the right keywords, correct match types, and a negative keyword list built from research. Not a single pound is spent until the foundations are right.
Campaigns go live and I watch closely in the first two weeks. Early data tells me what's converting and what isn't. Bids are adjusted from the start — not after a month of wasted spend.
Every month you get a plain-English report: what was spent, what it produced, and what's changing next. I track cost per lead, not just clicks — because clicks alone don't pay your bills.
Conversion-focused PPC, not vanity clicks.
Every plan includes conversion tracking, ad copy testing, and monthly reporting on what actually matters.
Management Fees
These are my management fees — what you pay me to plan, build, and optimise your pay per click campaigns. Your ad spend is entirely separate: you fund your Google Ads account directly and every penny goes to Google, never through me. No markup on ad spend, ever.
Management from
One-off £350 setup fee, then monthly management. Ad spend is separate.
Prices published upfront. No quote forms, no sales calls just to find out what it costs.
Starter
For South Wales businesses running a single PPC campaign with a modest ad budget.
Growth
For South Wales businesses ready to use PPC seriously to drive enquiries.
Authority
For South Wales businesses with multiple campaigns and higher ad spend.
A one-off setup fee of £350 applies before monthly management begins. This covers the full account audit or build, keyword and competitor research, campaign structure, conversion tracking installation, and monitoring setup. For Search campaigns targeting South Wales, I'd suggest a minimum of £300–£500/month in ad spend to gather enough data to optimise effectively.
Not sure which plan fits? Book a free call , no pitch, just a straight conversation about your goals and what a realistic budget looks like.
My Difference
Every decision is based on data. What's working gets more budget. What isn't gets cut or changed. No guesswork, no gut feel.
You see exactly where every pound of your ad spend went — and what it produced. No mystery dashboards.
No markup on your ad spend. You pay Google directly. My management fee is fixed and published right here.
Monthly reports in plain English: what was tested, what worked, what's changing and why. Not a PDF of graphs.
No long contracts. Three months to prove it's working. After that, 30 days' notice. You'll always deal with me directly.
Agencies have overheads, account managers, and shareholders. I don't. You get the person who actually runs your campaigns, every time.
Start your PPC
PPC management from £250/month.
Cancel with 30 days' notice.
Common Questions
Much faster than SEO. Ads can appear in front of buyers the same day they go live. You'll typically see clicks and enquiries within the first week. That said, the first month is partly a learning phase — the campaigns are gathering data and I'm making early optimisations. Most accounts hit their stride from month two onwards.
PPC stands for pay per click. You only pay when someone clicks your ad. With Google Ads, your ads appear at the top of search results when someone searches for terms you're targeting. The cost per click depends on competition for those keywords. Done properly, the return on ad spend far outweighs the cost — the key is tight targeting and proper management.
Most agencies have account managers, juniors, and overheads — which means your campaigns get split attention and you get passed around. I manage a small number of clients personally. You deal with the person running your campaigns, not a team that changes every six months. Plus, pricing is published upfront and I don't mark up your ad spend.
For South Wales Search campaigns, I recommend a minimum of £300–£500/month in ad spend to gather enough data to make good optimisation decisions. You can start lower and scale up as results come in. I'll give you a clear recommendation once I know your goals and your market.
No. I ask for an initial three-month commitment so the campaigns have time to be set up, launched, and properly optimised. After that, it's 30 days' notice. No 12-month tie-ins, no penalties for leaving.
Yes. I start with a full audit to find where budget is being wasted — then I fix the foundations and manage going forward. Most new clients are surprised at how much budget their existing campaigns were burning on the wrong searches.
Complete the picture
Free 30-minute call. I'll look at your current account — or help you figure out whether PPC is the right move for your business right now. No pitch, no obligation.